The allure of a Breitling watch is undeniable. Its history of precision, innovation, and association with aviation and exploration makes it a coveted timepiece for collectors and enthusiasts alike. However, the high price tag of authentic Breitling watches also attracts a significant market for counterfeit products. Understanding how to identify a genuine Breitling, and knowing the costs associated with servicing and repairs, is crucial for both potential buyers and existing owners. This article delves into the world of Breitling watches, focusing on authentication, pricing for genuine pieces and services, and highlighting the dangers of purchasing counterfeit "Breitling officiellement certifiée réplika" (officially certified replica) – a term often used misleadingly to market fake watches.
Checking the Model and Serial Number: The Cornerstone of Authentication
As mentioned, every genuine Breitling watch possesses a unique model and serial number. Locating and verifying these numbers is the first, and arguably most important, step in authenticating a Breitling. These numbers aren't arbitrarily assigned; they are meticulously recorded in Breitling's internal database, allowing for traceability and verification. The location of these numbers varies depending on the model and year of manufacture. They are often found:
* On the caseback: Many Breitling watches have their model and serial numbers engraved on the back of the case. This is a common location and should be checked carefully. Look for crisp, well-defined engravings; poorly executed engravings are a significant red flag.
* Between the lugs: Some models might have the numbers subtly engraved between the lugs (the small bars that connect the watch case to the strap). This requires a closer inspection, possibly using a magnifying glass.
* On the bracelet clasp: Certain Breitling bracelets, particularly those on more expensive models, might contain the serial number on the clasp itself.
* In the warranty documentation: The original warranty card and accompanying papers should list the model and serial number, corroborating the information found on the watch itself. Discrepancies between the watch and the documentation are a strong indicator of a counterfeit.
Once you have located the numbers, you can use several methods to verify their authenticity:
* Contacting Breitling directly: The most reliable method is to contact Breitling customer service. Provide them with the model and serial numbers, and they can confirm whether the watch is genuine and registered in their system. This service is usually free and provides definitive proof of authenticity.
* Using authorized dealers: Authorized Breitling dealers also possess the resources to verify the authenticity of a watch. They can often check the numbers against their database or contact Breitling directly on your behalf.
* Online databases (use with caution): Some unofficial databases claim to verify Breitling serial numbers. However, use these with extreme caution, as their accuracy cannot be guaranteed. Relying solely on these databases for authentication is risky.
Breitling Service Prices and Watch Maintenance
Owning a Breitling watch is an investment, and maintaining its functionality and aesthetic appeal requires regular servicing. The cost of Breitling service varies significantly depending on the model, the type of service required, and the location of the service center. However, it's generally advisable to only use authorized Breitling service centers to guarantee the use of genuine parts and maintain the watch's warranty.
Breitling Service Prices (Approximate):
* Routine service: This typically includes cleaning, lubrication, and functional checks. Expect to pay several hundred dollars, depending on the complexity of the movement.
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